Wednesday, April 9, 2008

The Online Credibility Gap

The Reynolds Journalism Institute and the Associated Press Managing Editors released a report entitled "Local Readers and the Newsroom: The Online Credibility Gap."

The report, which is based on a survey given to editors and readers, makes the following conclusions about public reader opinion:

... 'verifying information,' 'getting the facts right,' 'correcting mistakes,' and both journalists and users 'taking responsibility for accuracy' should be practiced to support good journalism online.
... 'journalists joining the conversation online and giving personal views' would be either somewhat or very beneficial to good journalism online...
... it would be beneficial to good journalism online if journalists (1) 'provide depth by links to content published by other sources,' (2) 'provide depth by providing many layers of content produced by local journalists,' and (3) 'provide depth by providing databases or similar information that users can explore on their own to find answers to their questions' online.

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